ATTENTION FELLOW MUSIC LOVERS & FREE-DRINK ENTHUSIASTS: PLEASE, PUT YOUR PARTY PANTS ON AND BUCKLE YOUR SAFETY BELTS. THIS COULD GET BUMPY.

SXSW: The thought either makes you shudder or gets you all giddy. Or both. It’s okay — that’s natural. Whether you’re a SXSW noob or a vet, there’s plenty to learn about surviving the craziest week that essentially kicks off festival season every year. I’m not even going to attempt to school you on everything there is to know (some things you have to learn for yourself), but I’d be glad to share with you some tips and picks.

I’ll kick things off with a slew of RSVP madness, some of my personal unofficial event picks for the week. Of course, you’ll definitely want to check out the ones at the top (hint hint, they’re sponsored in part by Sweet Leaf Tea), but I’ve also included a few other parties going on that are cool in their own right…

SWEET LEAF TEA SANCTIONED PARTIES THAT YOU SHOULDN’T MISS OUT ON:

  • EASTBOUND & FOUND (presented by Ziegenbock, Dos Lunas Tequila, and Sweet Leaf Tea)
    Featuring GZA, Delorean, Here We Go Magic, Maluca, and many more
    WHERE: 1001 E 6th St (Corner of San Marcos & 6th)
    WHEN: Thursday, 3/18 from noon to 9pm
    RSVP / LINEUP / INFO: http://sweetleaftea.com/eastbound
  • MESS WITH TEXAS PARTY
    Featuring Man Man, Billy Bragg, Frightened Rabbit, GWAR, Neon Indian, and so many more

    WHERE: 1001 E 6th St (Corner of San Marcos & 6th)
    WHEN: Friday & Sunday, 3/18-19 from noon to 9pm
    RSVP / LINEUP / INFO: http://mwtxparty.com/
  • THE RUMBLER LOUNGE
    Featuring The Hood Internet, Glitch Mob, Cool Kids, Rye Rye, and many more

    Four day parties with impressive lineups! Plus our good friends from Knuckle Rumbler are responsible for all this fun.
    WHERE: Peckerheads (402 E 6th St)
    WHEN: Wednesday thru Saturday, 3/17 – 18, Noon to 8pm daily
    RSVP / LINEUPS / INFO: http://knucklerumbler.com/category/therumblerlounge/

OTHER NON-SLT SPONSORED PARTIES WORTH CHECKING OUT:

MUSIC

INTERACTIVE / OTHER EVENTS

  • FLATSTOCK 24
    Probably my favorite event throughout all of SXSW.
    “Co-presented by the American Poster Institute (API) and SXSW, Flatstock 24 will display the works of more than 100 artists from across North America and the globe. Posters representing decades of styles, colors and techniques will be on display and for sale as well as additional merchandise. Show up early and be ready to be overwhelmed with amazing posters. (You might want to bring some dough since you won’t want to leave empty handed!) The exhibition is free and open to the public.”
    WHERE: Austin Convention Center Level 1, Exhibit Hall 1
    WHEN: Thurs. 3/18 1 – 6pm & Fri. 3/19 – Sat. 3/20 10am – 6pm
    MORE INFO: http://sxsw.com/music/collectors/flatstock
  • AMERICAN APPAREL FLEA MARKET
    “Tens of thousands of your favorite garments to choose from. Up to 85% off, with prices starting at $1. Inventory will be constantly replenished throughout the weekend. RSVP on this event page to receive updates, tips, and be the first to know when new inventory arrives!”
    WHERE: Mexican-American Cultural Center (600 River Street, Austin, TX 78701)
    WHEN: THURS – SAT (3/18-20) 12:00pm – 10:00pm daily
    MORE INFO: http://www.facebook.com/event.php?eid=363185902145&index=1
  • BIKE HUGGER MOBILE SOCIALS
    “Bike Hugger’s Mobile Social is a Texas-sized bike culture event. We’ll ride around Austin arriving at Mellow Johnnys for a BBQ and Variety Show.”
    WHEN: March 13, 2010, 2pm-6pm
    WHERE: Brush Square Park >> Mellow Johnny’s
    Who: SXSW Attendees, Austin Locals, cyclists
    RSVP now at
    Upcoming or Facebook
  • GOWALLA PRESENTS THE TIKI ROOM FEATURING DIPLO
    This year, it’s all about location-based social networking, and Gowalla is leading the pack. You won’t want to miss this, but you’ll have to earn your way in if you don’t have an official badge.
    WHERE: The Belmont (305 W 6th St)
    WHEN: Monday, 3/15 9-11pm
    COMPLETE INFO: http://gowalla.com/sxsw

RESOURCES FOR OTHER PARTIES & RSVP’S (YOU’RE ON YOUR OWN, KID):

Godspeed, everyone. You’ve been warned!

Fear not, friends, for this is the one day party you won’t want to miss. In partnership with some of our good friends, we’ve been hard at work putting together a kick-awesome showcase/party, and we’re finally ready to share it with everyone!

Eastbound & Found

Benefitting Drink Pink to Save The Tatas

WHERE:

1001 E. 6th Street, Austin, TX 78702
(corner of E. 6th St. & San Marcos St., walking distance from all the downtown madness, precariously close to some kinda fort)

WHEN:

Thursday, March 18th, 2010
Noon to 9PM

THE LINEUP:

Stage One
12:15-12:50 Ragen Fykes
1:10-1:45 Freelance Whales
2:05-2:40 Ume
3:00-3:35 Warpaint
3:55-4:30 Morning Benders
4:50-5:25 Here We Go Magic
5:45-6:20 Maluca
7:00- 8:00 GZA

Stage Two
12:30-1:05 Burnt Ones
1:25 – 2:00 Diamond Rings
2:20-2:55 Kid Sister
3:15-3:50 Slow Club
4:10-4:45 Danielson
5:05-5:40 Delorean
6:00 – 7:00 White Denim

*Follow us on Twitter and add us on Facebook for updates.

BROUGHT TO YOU BY:

Two bars and food available on-site along with other fun stuff from our friends at Harley Davidson, screen printing by Southside Sanctuary, and photobooth by GreenShoeLace.com.

RSVP:

This event is FREE, open to the public (no badges required!), ALL-ages, and capacity HUGE (no waiting in wrap-around lines or cramming into a tiny room!). Hassle-free fun. However, please RSVP by doing the following:

  1. RSVP on our Facebook event page
  2. Friend us on Facebook for updates
  3. Follow us on Twitter for updates
  4. Tell your friends via Facebook  / Twitter / email

FEELIN’ LUCKY?

For a chance to win VIP passes to Eastbound & Found, click here!




Ask anyone who’s ever experienced SXSW and they’ll tell you stories of exhaustion, trials, and tribulations. It’s pure madness. Sometimes makes you wish you could just have the bands come play in your living room, just for you.

Listen here, people. We can (kinda) make that happen.

For the first time, our good amigos over at WOXY.com have a slew of bands coming through their studio the week of SXSW in Austin,Texas. They’re giving YOU and a friend the chance to sit in on one of their in-studio sessions. That’s right — you and a friend get to meet the band, enjoy some delicious Home Slice Pizza with some refreshing Sweet Leaf Tea, and stick around for the recording session in an über-intimate setting. Just you, the band, and the friendly WOXY.com folks.

How fracklin’ cool is that?

Choose from the following bands and set-times:

ENTER HERE for your chance to win, plus details.

Winners will be picked on Friday, March 12th, at 5PM CST.

In addition to these bands, WOXY.com will be broadcasting several other in-studio sessions, including You You’re Awesome, Via Audio, Twin Tigers, The Mynabirds, Sharon Jones & the Dap Kings, The Ruby Suns, Frightened Rabbit, Ben Sollee & Daniel Martin Moore, Miles Kurosky (of Beulah), The Besnard Lakes, Bear in Heaven, Avi Buffalo, Surfer Blood, We Were Promised Jetpacks, Miles Benjamin Anthony Robinson. Check out their site for more details!

Sometimes there are events in our lives that are so gut-wrenching and ugly that they over-power the smaller, AWESOME things that have happened in a year. This theory basically sums 2009 up for me.

As opposed to reliving the not-so-cool-parts of 2009, I’d love to share some of my favorite things about the last year with all of you.

1. My 1st ACL Fest-Complete w/crew passes to better see Lorin from Bassnectar throw down the sickest beats and tracks this side of the Mississippi! Did I mention that he seriously rocks my world? I even got a response from him on Twitter. (Pitter-patter goes my music-loving heart!)

2. MS 150-This was THE event that helped clue me in that I belong @ SLT. A free entry for a bike ride that exceeded my expectations in every way possible. Is there anything better than doing something you love (riding bikes) while helping others?

Ashley Montgomery, Me, & Todd Bamberg post MS 150 2009

Ashley Montgomery, Me, & Todd Bamberg post MS 150 2009

3. HiMA Interactive Strategies Conference-True validation that Sweet Leaf Tea is on the right track in the social media realm. I was proud and excited to have been asked to represent and enjoyed every moment at this event!

4. Shiner Gasp-I had a calf injury that still didn’t stop me from riding my first century ride! It only took 12 (painful) hours to ride 103 miles and I hope to be ready for it again this year!

5. Fun Fun Fun Fest-I loved winning PIP status for this festival, but even if I hadn’t been given the golden ticket, it would have still rocked. So many great bands played, both old and new. Secret highlight? Seeing Danzig perform “Twist of Cain” and my husband saying, “I had NO idea you liked Danzig that much!” I let him know that there were several things he didn’t know about the 15 year old April. There’s more to me than The Cure, that’s for sure…

6. SXSW-Roller skating, legendary bands (Echo & The Bunnymen, Peter Murphy, Primal Scream to name a few..) partying till 4am, free booze, good friends, new music, and plenty of Sweet Leaf Tea to round things out.

roller skate twirl SXSW 08

7. Improved Blogging Skillz-Have you re-read my first blog post for SLT? Oh my! I have come a long way and I think I can speak for our whole Marketing Tea’m here that all of us have really grown our writing skills!

The highlights here are only a “taste” of the coolness that came with the rest of the 2009 shenanigans. The good and the bad all equal one thing: I’m looking forward to a new start and all that 2010 A Tea Odyssey may bring!!

**I’d like to dedicate this post to Happy who forced me to remember the bad-ass things that 2009 offered me this year. You’re totally right Happy, thank you!

I also wanna thank Home Slice Pizza for the lunch-time blogging inspiration today. I needed it!

What are YOU looking most forward to in 2010?

Gossip is Good

Gossip is Good

Have you heard about Gossip? This band is better than the rumors.

I first heard this Oregon-based group on Sirius radio and immediately downloaded several of their songs from iTunes. They have an awesome dance/ rock sound that blends Blondie, Janis Joplin and the Yeah Yeah Yeahs and makes every day better. My favorite song right now is Heavy Cross;’ perfect for singing, running, dancing, you name it. For a great play list, look for them on Pandora.

Looking forward to more Gossip in 2010… and possibly an American tour?

keep looking »