Big Brothers Big Sisters is one of those organizations that is near and dear to our hearts at Sweet Leaf Tea. Many of us are Bigs including Clayton who has been a Big for several years. I’m just a year in myself, but I can honestly say I feel like it’s a very rewarding experience to have a Little. And truthfully, it’s a whole lot of fun.

Me and My Little

The thing about Big Brothers Big Sisters, is like many non-profits, they need help from time to time to keep helping those little people in our lives who need it most. Their big fund raising event for the year besides the Ice Ball Gala is Bowl for Kids’ Sake. Seeing that, we the tea’m-mates of Sweet Leaf Tea are always down for a rockin’ good time, we’re lacing up our shoes, shining our glittery rollers, and heading out to Highland Lanes in Austin, Texas this weekend to win some Turkeys. Now, even if we don’t bring home the trophy (I’ve been known to roll some strikes, though), I’m positive Bowl for Kids’ Sake will be a happening event—and certainly, one that Sweet Leaf Tea is proud to support. If you’re not on a team, have no fear. It’s never too late to show support by donating to the cause. The Littles appreciate it more than you can imagine!

I’ll report back on our scores….

So, its been a bit since Lolla has come and gone.  The dust has settled and the smoke has cleared.  All the Chicagoans (Chicag-anites?) have gone about their normal, daily lives.  It seems like yesterday we were slingin’ all that sweet, Sweet Leaf Tea at our sweet consumers, and trading for super deliciousness in the form of lobster corn dogs, blue cheese foam chicken wings, and and all the burgers and dogs our arteries could take!

The catering guys from next door grilling up a storm!

It truly is amazing to see a park within one of the greatest cities in America transform into a self sustaining city in a matter of days!  Though I didn’t have much time to catch the music in action, the tunes filled the air at one of the greatest spectacles I’ve seen in my life.  Rise Against was the only set I saw all the way through, and other than being clobbered in the mosh pit it was truly phenomenal. Pure, unadulterated talent with a definitive style and distinctive lyrics.

Tim McIlrath from Rise Against goin' at it!

This event was also my first time actually meeting “The Man“.  He was a bit taller than I’d expected.  Though our encounters were brief, Clayton Christopher is surely man-crush worthy.

I really can’t believe Lolla has come and gone so quickly. Two weeks have passed and as much fun as it was, I’ve been working non-stop to get NorCal a head start on some of the other markets. Sweet Leaf’s organic goodness will surely win over the hearts of the millions up here!

The next time you are looking for an “Honest” beverage.. check the label.  If Granny’s not on there, you know it’s not the real thing. After all, if you can’t trust Granny, who can you trust?!? Take my word for it, she’s the real thing.  Homemade goodness in a bottle.  As good as it gets, if not better.

What a better way to experience this legendary festival than through the eyes of The Granny, right?! All hail our overlord!

A few weeks ago, Andrea Valdez of Texas Monthly magazine called Clayton and wanted to do a little segment on how to brew the perfect pitcher of sweet tea. Andrea is the brave journalist behind the video series, “The Manual”, on the Texas Monthly web site. The series takes her on travels around Texas to meet with experts from various fields so that she can learn how to-do whatever it is her chosen experts do best. From making sweet tea with Clayton to spitting watermelon seeds in Luling and packing a cooler tube in New Braunfels, Andrea is figuring out the right way to execute on some very Texan activities. And in turn, so are we.

Brewing a great pitcher of sweet tea is definitely something that every Texan, heck everybody, should know how to do. That is, if you can’t find a bottle of Sweet Leaf Tea to quench your thirst. Be sure to check out the video here. Highlights include making sure you use the best ingredients (high-quality, organic tea leaves + carbon-filtered water + 100% pure cane sugar). Sound familiar? It should, it’s the Sweet Leaf Tea recipe from Granny “Mimi”.

Thanks again for stopping by Andrea and crew! We had a great time. Oh, and good luck with that next segment. It’s one that would make my dad proud.

Clayton Christopher and Andrea Valdez celebrate a perfect glass of homemade sweet tea

Clayton Christopher and Andrea Valdez celebrate a perfect glass of homemade sweet tea

Inc. Magzine Cover with Sweet Leaf Tea Founder Clayton ChristopherBe sure to check out Clayton’s mug on the July-August edition of Inc. Magazine. The special report features 10 savvy entrepreneurs and what it takes to get a dream company, like our beloved Sweet Leaf Tea, up and running. Oh, and don’t miss the copy on the cover—Inc. refers to Clayton as the “Iced-Tea Mogul” (I gotta find a way to use that!).

When you pick up your copy, go ahead and flip right on over to page 70 for juicy details about Clayton’s early experiences getting the business up and running. From tidbits about building a homegrown “tea hut” in Beaumont, Texas with co-founder David Smith to trials with supermarkets for better shelf placement, the story illustrates how following your dreams takes equal amounts passion and hard work. Well, and there’s that part about having a Mimi with a winning sweet tea recipe that seems to be pretty important, too.

Do you have what it takes to be an entrepreneur? Be sure to check with your Mimi, Grandmother, Granny or Honey to find out if there’s something you should know.

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