It was fantastic to meet you at IS09 and I loved the Twitter panel!

MagsMac-You could tell that you guys were having a great time!

Chris-Thanks for all of your hard-work and dedication to the event; it paid off! Thank you again for having Sweet Leaf Tea in attendance, both to drink and to learn from! (And I learned a lot too!)

Sarah-Thank you so much for the props! It’s great to hear positive feedback about our presentation. I really enjoyed the forum and sharing my passion for SLT with all of you. If I have the ability to educate while making people laugh, I’ve done my job! Enjoy the coupon!!

Thank you for leaving a link to your post along w/the video. Social Media is powerful, but as you said (and I totally agree) we still have to use the other tools out there along side the new ones to try and grab as large of an audience as possible.

Social media is going to keep evolving and that part alone makes our job pretty exhausting. It’s hard to keep up with but I think it’s worth it to remain in the “here and now”. (Think of yoga and always being in the “present”.)

About your question on personalizing our brand on Twitter; it just makes sense for us. Not every brand out there resonates with wacky, fun, and irreverent the way we do. You can see by our packaging that we appreciate the “fun” out of life and we try to carry that over in the events we do and even our online initiatives. It does require a certain amount of trust to allow your employees to have their own voice, while still preaching the good word of your brand. I think we’ve seen it pay off, as due to our varied personal interests, we have all kinds of followers that differ from profile to profile.

Will our approach work for every company out there? Probably not, but I think that’s another part of social media; experimentation. See what works and share with folks, while always building upon your community.

@MainlineMom