If you’re thinking about applying to become a Sweet Leaf Tea intern, keep reading. We want you to be prepared as possible, as you might end up doing a myriad of things you never imagined.

Take Justin, my faithful summer intern, he can attest to all the varied tasks he’s performed over the summer.  He’s gone shopping for table cloths, office supplies, red ribbon, granny panties, recycling cans, and even BBQ 45 minutes away! (No, it’s not hazing!)

He’s also packaged more demo kits than he’d like to admit and inventoried thousands of t-shirts. He’s done market research, written contest rules and affidavits, filed photos of celebri-teas, gathered materials for media outreach, contributed to our blog, and many other brand-centric activities. Today, he’s actually in our test kitchen (which is our regular kitchen) mixing up a secret new flavor for a mini-impromptu happy hour.

Don’t worry, not only do I put the intern to work, I make my own kids come in and handle consumer services.

Answering Consumer Calls

Answering consumer calls

Justin the intern mixing a new potential flavor

Justin, the intern, mixing a new potential flavor, hmmm?

When I first started sligin’ this sweet, Sweet Leaf Tea, I was hardly able to find people who had tasted it’s organic greatness. Having been around a bit, and executed a few large events (namely the SF Marathon this past weekend), I’m finding more and more people are starting to recognize our brand (and really crave it).

I’ve been to Boston, LA, and this next week I’m lucky enough to be in Chicago for the madness known as Lollapalooza. I’m totally stoked to be a part of the Lolla tradition! Rise Against, Cage the Elephant, Man Orchestra, and DEPECHE MODE are going to ROCK! FYI, if you have an iphone and haven’t already, download the free Lolla iphone app!

Nearly a full week of ear bleeds, spontaneity, and of course, The Granny! The run has been amazing, and I can’t wait to see what’s yet to come! Here’s to NorCal and The Granny!

They followed us all the way from Austin, TX!

A few weeks ago, Andrea Valdez of Texas Monthly magazine called Clayton and wanted to do a little segment on how to brew the perfect pitcher of sweet tea. Andrea is the brave journalist behind the video series, “The Manual”, on the Texas Monthly web site. The series takes her on travels around Texas to meet with experts from various fields so that she can learn how to-do whatever it is her chosen experts do best. From making sweet tea with Clayton to spitting watermelon seeds in Luling and packing a cooler tube in New Braunfels, Andrea is figuring out the right way to execute on some very Texan activities. And in turn, so are we.

Brewing a great pitcher of sweet tea is definitely something that every Texan, heck everybody, should know how to do. That is, if you can’t find a bottle of Sweet Leaf Tea to quench your thirst. Be sure to check out the video here. Highlights include making sure you use the best ingredients (high-quality, organic tea leaves + carbon-filtered water + 100% pure cane sugar). Sound familiar? It should, it’s the Sweet Leaf Tea recipe from Granny “Mimi”.

Thanks again for stopping by Andrea and crew! We had a great time. Oh, and good luck with that next segment. It’s one that would make my dad proud.

Clayton Christopher and Andrea Valdez celebrate a perfect glass of homemade sweet tea

Clayton Christopher and Andrea Valdez celebrate a perfect glass of homemade sweet tea

I’m really excited about Animal Collective. They’ve got a truly original style and still manage to build some really catchy hooks and melodies (I think a lot of other avant-garde bands end up being a bit hard to tap your toe to). They also like to bring in guest talent for a lot of their shows and recordings, so I’m hopeful that their Lolla performance will be one of those one-of-a-kind “you had to be there” shows. Their newest album is one of my all-time favorites – it’s called “Merriweather Post Pavilion” if you want to check it out.

[In this imaginary land where I was going back to Lolla…]

If the band Carney was headed by Carnie Wilson, I’d be front and center in a heartbeat.  But since she won’t be jamming us out to “Hold On”, I’d have to say I’m most excited about seeing Mr. Ben Folds.

TV on the Radio and Portugal. The Man will rock my world (and other worlds), too.

Ben Folks jamming at Stubb's ATX. Photo by drstringz_lover

Ben Folks jamming at Stubb's ATX. Photo by drstringz_lover

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