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Dear San Francisco,

Thanks for an un-freaking-believable weekend at Outside Lands Music Fest!  Your city is beautiful and truly hospitable.  Headlining acts at the fest were Radiohead, Tom Petty & The Heartbreakers, and Jack Johnson, all of whom put on great sets.  Talk about chills down your spine (or was that the cool foggy breeze?)…

Over the span of the three-day festival (August 22 – 24), the Sweet Leaf ‘Street Team’ gave out over 1,500 bandanas and 2,400 bottles of our homemade goodness in a bottle to folks walking to and from the festival in and around Golden Gate Park — everyone was diggin’ on Granny’s homegrown style and taste.  Thanks to our partners at Matagranos, Andronico’s Market, and Charlie’s Market for all their help throughout the weekend, as well as the Northern California Sweet Leaf Sales Team.

We hope everyone had a kick-awesome time — I know we sure did.

Love,

Happy, Alexandra, & Peter
The Sweet Leaf Street Team

The Sweet Leaf sweepstakes for a trip to meet Paramore has officially ended, with over 8,800 Paramore fans registered to win since the promo started late July. The lucky winner is 14 year old Amanda Jensen from Folsom, California. She and her dad received 2 round trip tickets to New York City, hotel stay and backstage passes to meet her favorite band, Paramore.  She is overcome with excitement and is getting ready to go to New York City later this week. Congrats Amanda!!

This year’s Inc 5000 list, Inc Magazine’s annual list of the nation’s fastest-growing, privately-held companies, hit the newswire this morning and Sweet Leaf Tea showed up as #891! We also ranked #19 in the Top 50 Businesses in the Austin area and #22 out of the top food and beverage companies in the nation. The rankings are based on sales growth over a four-year period, and we showed an outstanding 406.2% revenue growth since 2004. Way to go team! Click here to read the MarketWatch article published today. PS: I had the logo for the INC 500 up, but the organization called and told me to take it down or pay lots of $$. So, I took it down.

Thought this would be a good time to give you guys/girls a peek at our corporate headquarters. It’s a bit of a mess right now, well… always, but we do some good work up here. It’s a place where dogs roam (yes, we get to bring our dogs to work) and employees retreat to the roof (via ladder) for happy hours.

When David and I were brewing Sweet Leaf in our “tea hut” as we called it, it looked like something out of the prohibition. There were copper tubes carrying cold water into a big tank (200gal was big back then). High temperature hoses pumped the tea from the copper steam kettle (bought from an old micro brewery in San Marcos, TX) into the cold water tank to cool the tea down (can’t brew it over 5min!) and we filled the bottles (hand labeled) with garden hoses! Our buddy John Cobb (awesome artist in Beaumont) invented the “double no bubble”- it allowed us to fill the bottles twice as fast w/ the garden hoses because the technique kept the tea from foaming up during filling. The tea hut would get up to around 130 degrees in the summer because we were using open flames to heat up the water and not much ventilation! It wasn’t exactly up to OCIA specs but damn the tea tasted good!

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